SportsBetLink is an independent publication and supplier directory for people who launch and run sportsbooks: founders, operators, and the product and commercial teams behind them.
The site exists because most guidance on starting a sportsbook is written by vendors about their own products. We write about the decisions themselves, in the order an operator has to make them, and we link every fact to where it came from.
What you’ll find here
- Guides that explain each decision in a launch, starting with the sportsbook launch roadmap.
- Supplier profiles written from official sources and licence registers, collected in the supplier directory.
- Comparisons that set platform models and suppliers side by side on the same criteria.
- Case studies and market insights on how operators launch and what is changing in regulation.
Who it is for, and who it isn’t
SportsBetLink is a business-to-business publication. We don’t take bets, publish betting tips or recommend bookmakers to bettors. If you have a question about a bet or an account, the operator you play with or its regulator is the right place to ask.
How we work
Facts come from primary sources wherever we can find them: regulators, licence registers, supplier documentation and company filings. Where a figure depends on the operator, such as revenue share or setup fees, we explain what drives it rather than quote a number we can’t source. The full rules are in our editorial policy, and how we handle money and commercial relationships is in our disclosure.
Who publishes SportsBetLink
SportsBetLink is published independently by SportsBetLink. Its editorial team researches, writes and updates every guide and supplier profile under the rules in the editorial policy.
Contact
Corrections, supplier updates and editorial questions go through the contact page.