Choosing a sportsbook set-up is mostly a series of trade-offs: speed to market against control, upfront cost against revenue share, flexibility against the work of running it yourself. Our comparisons put those trade-offs side by side and state the criteria and the date of the last review.
The short answer on platform models
White label is the fastest way to launch and needs the least capital, but the provider usually holds the licence and controls much of the product. A turnkey platform runs on your own licence and brand with the provider’s technology. A custom build gives full control and takes the longest.
| Model | Speed to market | Control over product | Licence | Upfront investment |
|---|---|---|---|---|
| White label | Fastest | Lowest | Often the provider’s | Lowest |
| Turnkey | Medium | Medium to high | Your own | Medium |
| Custom build | Slowest | Full | Your own | Highest |
The platform models guides explain each option in more depth, and the supplier directory lists the providers behind them.
How our comparisons work
Each comparison uses the same criteria for every option, takes its facts from official sources, and says where a value depends on the operator. Qualitative ratings such as “fastest” or “highest” compare the options with each other; they aren’t measurements.