This page sets out how we decide what to publish, where our facts come from and what happens when we get something wrong.
What we cover
We cover the decisions involved in launching and running a sportsbook: market and licence choice, platform models, odds and trading, payments and KYC, marketing within the rules, and the suppliers behind each of them. Topics are chosen by what operators need to decide, not by which companies want coverage.
Where facts come from
We use the most direct source available and say which kind it is:
- Regulators and official licence registers, for anything about licences, fees and rules.
- A supplier’s own website, documentation or press releases, for what it says it offers.
- Public records such as company filings and annual reports.
- Industry reporting, only when nothing more direct exists, and always labelled as reported rather than confirmed.
Every source is listed at the end of the article that uses it.
Numbers and prices
We don’t publish a number without a source. Commercial terms such as revenue share, setup fees and minimum charges vary by operator, market and volume, so we describe what drives them and say so when a figure is only indicative.
How we assess suppliers
Supplier profiles look at four areas: product depth, integration, compliance support and commercial terms. Each area can be scored out of 25, but only when the public evidence for it is on record. If the evidence isn’t there, the profile says “Not scored” for that area and shows no overall score.
No supplier pays to be listed, ranked or described. Suppliers can send corrections with a link to an official source, but they don’t see or approve profiles before publication.
Use of AI tools
Some articles are researched and drafted with the help of AI tools. A human editor checks every claim against its source and approves the article before it is published.
Dates and updates
Each article shows the date it was published and, once changed, the date of the latest update. We review articles when a regulator, a law or a supplier’s offer changes.
Corrections
If you find an error, tell us through the contact page and include a source if you have one. We check every report. When we correct a fact, we update the article and add a note at the end saying what changed and when.
Independence
Commercial relationships don’t decide what we write or how a supplier is described. Our disclosure explains how we handle them.