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Category Archives: Video
Should Attorneys Want Their Videos to Go Viral?
Here is an interesting post about law firms that have had some success with viral marketing. But the question arises: is this true success? Most viral videos focus on bad things: mistakes, egregious behavior or over-the-top production values or the … Continue reading
Posted in Video
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Why Aren’t More Attorneys Vlogging?
First you may ask, “what is vlogging?” This is where a blogger shoots and posts video content as blog posts. It is very easy to shoot video nowadays and create a Youtube channel for your content. And yet video appears … Continue reading
Posted in social media, Video
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Tip of the Week: Video, Video, Video
Quick one today – video is hugely helpful for prominence on Google. Does that mean adding a video to your website will result in a rush of great prospects? Stay tuned for more on that topic and how it needs … Continue reading
Tip of the Week: Use Word Press for Easy Media Upload
There was a time, not so very long ago, when adding photos, audio and video files to your website, was a challenge. It was something you handed off to your web developer. Even if it was fairly quick and routine … Continue reading
Lawyers Need to Put Themselves in Client’s Shoes
Here is a video mentioned in “Law Firm Web Strategy” that makes an excellent point missed by most attorney advertising. Put yourself in your clients shoes. What is it that makes them call you? It isn’t that you have 25 … Continue reading
How YouTube Changes Impact Attorney Videos
Here is a good post on what the changes YouTube made to the look and feel of their site will mean to lawyers and law firms using videos to increase their visibility. Here are some of the key takeaways: The … Continue reading
Video: Its the Content Stupid!
Here is a post about the importance of framing your video, making sure that nothing distracting is sitting behind you while delivering your message. While I think its low-hanging fruit to make sure the background behind your video contains nothing … Continue reading
Tip of the Week: Tape Your Presentations!
I just got back from a terrific workshop put on by the Contra Costa County Real Estate Bar Section featuring attorney Brian A Ripley, a leading figure in the Northern California short- sale field. We taped some of his presentation … Continue reading
A Different Approach to Video for Law Firms
Last month I blogged about my LMA Tech conference takeaway which was to go low-tech on video and focus on timely and valuable content rather than production values. This article stresses production values over content. The one comment regarding content … Continue reading
LMA Technology Conference Takeaways: Blogs & Videos
There is no bigger sign that blogs have hit the mainstream in the legal industry than the fact that JD Supra & Lexology were among the most dropped names at the 2011 Legal Marketing Technology Conference in San Francisco yesterday. … Continue reading
