Category Archives: Video

Lawyers Need to Put Themselves in Client’s Shoes

Here is a video mentioned in “Law Firm Web Strategy” that makes an excellent point missed by most attorney advertising.  Put yourself in your clients shoes. What is it that makes them call you?  It isn’t that you have 25 … Continue reading

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How YouTube Changes Impact Attorney Videos

Here is a good post on what the changes YouTube made to the look and feel of their site will mean to lawyers and law firms using videos to increase their visibility.  Here are some of the key takeaways: The … Continue reading

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Video: Its the Content Stupid!

Here is a post about the importance of framing your video, making sure that nothing distracting is sitting behind you while delivering your message.  While I think its low-hanging fruit to make sure the background behind your video contains nothing … Continue reading

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Tip of the Week: Tape Your Presentations!

I just got back from a terrific workshop put on by the Contra Costa County Real Estate Bar Section featuring attorney Brian A Ripley, a leading figure in the Northern California short- sale field. We taped some of his presentation … Continue reading

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A Different Approach to Video for Law Firms

Last month I blogged about my LMA Tech conference takeaway which was to go low-tech on video and focus on timely and valuable content rather than production values. This article stresses production values over content.  The one comment regarding content … Continue reading

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LMA Technology Conference Takeaways: Blogs & Videos

There is no bigger sign that blogs have hit the mainstream in the legal industry than the fact that JD Supra & Lexology were among the most dropped names at the 2011 Legal Marketing Technology Conference in San Francisco yesterday. … Continue reading

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