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Randy Wilson
DSD Law Site Solutions
Category Archives: Search Engine Optimization (SEO)
#1 Google SEO Tip: Create a Compelling Value Proposition
A good friend of mine, Maile Ohye, works at Google and in her video published yesterday she makes an important point about SEO. Define your value proposition before you start adding SEO bells and whistles to your website. What This Means … Continue reading
Increasing Visibility Requires Attorney Effort
Thanks to EBALA, the East Bay American Legal Administrators for letting me sponsor last night’s mixer in Lafayette, where I talked about law firms making their websites complement their business development efforts. Someone came up afterwards asking how to make … Continue reading
Google Uses Title Tags First for Search Results
This blog post from the Official Google Webmaster explains how Google looks for descriptive terms in titles to surface for searchers. In addition to descriptive terms it is important to front load key terms in titles as well. For example, … Continue reading
Excellent Post on Organic vs. Paid Search for Lawyers
This post on search is an excellent in-depth analysis and cheat sheet on what you need to know, what you need to do and how to approach it. Takeaways Be aware of your state’s rules of professional responsibility Be aware … Continue reading
Write Topical Content to Get Google’s Attention
Google has changed it’s search algorithm to focus on delivering fresher content to searchers. They estimates this will effect 35% of Google searches. The idea is to to promote the most recent content on a topical issue such as tax … Continue reading
Will My PDFs Show Up in Search Results?
Yes! I have talked with lawyer clients who have a backlog of pdf articles but they are afraid to load them to their website. They don’t think that Google will index the documents so they lose out making those articles … Continue reading
More Traffic Is NOT a Panacea
Many companies that provide websites for lawyers don’t understand the business of law and therefore propagate bad advice. For example, this post on Larry Bodine’s popular Law Marketing Blog from Ryan Nelson who works at Legal Web Experts. His first … Continue reading
