Randy Wilson
Subscribe!
Randy Wilson
Category Archives: Search Engine Optimization (SEO)
Local, Local, Local Search
In real estate it is, ‘location, location, location.’ Increasingly, it seems the same for small businesses. It all about local search which is basically all about Google and Google, ‘Places for Business.’ WordPress to the Rescue We have used the … Continue reading
Avoid SEO Tricks in 2013
Search Engine Optimization is a dangerous term. It suggests that there is a separate activity from good online marketing and business development practices that will earn you greater visibility for your website. These often take the form of trying to … Continue reading
Key Finding In Traffic Report Review
Its the first of the month so I know what I will be doing….reviewing my clients’ traffic reports for October and giving them insight and suggestions for what next they can do to become more visible. Key Finding One thing … Continue reading
Personal Branding With Social Media Profiles
This article promotes small businesses to take advantage of the visibility tools built into Google and found in a wide range of social networking websites. While there is great information in this piece, including 14 different social media venues is … Continue reading
Move Towards Local Search Upsets SEO Applecart
Google doesn’t care about the latest SEO (Search Engine Optimization) tricks people are using. An increasing number of searches revolve around local needs, skews older attempts to embed dozens of city names into meta tags. Google wants to deliver to … Continue reading
Reminder: Google Analytics Is a Tool not a Strategy
Friday I posted about how to use Google Analytics to inform your content development. This is a good overview of how to interpret an Analytics report and things to consider in driving traffic to your website. However, there is more to … Continue reading
Tip of the Week: Read Your Google Analytics Reports!
At DSD Law Site Solutions, we send our clients traffic reports on a monthly basis. Its not because we want our clients to get excited about 212 visits to their website in the first week of June. Its because hidden … Continue reading
SEO tips from the Source (Google)
My friend, Maile Ohye is the Developer Programs Tech Lead at Google. She is a terrific evangelist for cost effective use of Google to improve site visibility. Here is her latest SEO tips video for small business websites (read attorney or … Continue reading
#1 Google SEO Tip: Create a Compelling Value Proposition
A good friend of mine, Maile Ohye, works at Google and in her video published yesterday she makes an important point about SEO. Define your value proposition before you start adding SEO bells and whistles to your website. What This Means … Continue reading
Increasing Visibility Requires Attorney Effort
Thanks to EBALA, the East Bay American Legal Administrators for letting me sponsor last night’s mixer in Lafayette, where I talked about law firms making their websites complement their business development efforts. Someone came up afterwards asking how to make … Continue reading
