Category Archives: legal marketing

Here is a website founded by lawyers that aims to assist other lawyers in more effectively utilizing the web in a “white hat” way.  One of the founders, Anthony Castelli, an Ohio personal injury attorney, also recently authored a post … Continue reading →

This is an excellent post which validates what I’ve been saying about the importance of investing in old fashion networking and in having a new-fangled Internet presence. Increasingly the two elements need to go together. For example, if I attend … Continue reading →

This post claims to be about an attorney getting business from participation in Legal Q&A forums.  However, the lawyer doesn’t exactly address that question.  Instead he says his success is probably a result of, “ a combination of factors: The sheer … Continue reading →

This post by attorney Suzanne Meehle captures the most important thing an attorney can do on the web and off: differentiate. “For example, when I first opened my own firm, I saw an opportunity to focus on serving on small … Continue reading →

Two posts this morning got my attention for this topic.  The first is a survey of top marketing efforts used by attorneys and the second is about lawyers engaging in actual events. Bring Your Marketing Together Under One Message Most … Continue reading →

This is an important post from Kevin O’Keefe about the value of announcing to the world that you have an unusual specialty practice.  Lawyers fear that potential clients will see them as a specialist and conclude that because that isn’t … Continue reading →

This post is about signing up as a attorney for a legal insurance company.  It does a good job of not overselling the value of establishing such a relationship but makes the point that its a way guarantee a relatively … Continue reading →

This list of business development activities is a good one but incomplete in my view.  The last item gets close but still misses the mark. ““Reading non-law,  business management books and understanding the business side of law.” Learn about Your … Continue reading →