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Randy Wilson
DSD Law Site Solutions
Category Archives: Attorney Advertising
Should Lawyers Charge for Initial Consultations?
Here is a good discussion of whether attorneys should charge clients for an initial consultation. One factor that I didn’t see included is the nature of the client. If you are in a competitive field like estate planning and you … Continue reading
Lawyers Need to Put Themselves in Client’s Shoes
Here is a video mentioned in “Law Firm Web Strategy” that makes an excellent point missed by most attorney advertising. Put yourself in your clients shoes. What is it that makes them call you? It isn’t that you have 25 … Continue reading
Law Firms & Taglines: What Is the Value?
Law Firm Web Strategy has published 101 large law firm taglines and they argue that many of the firms fail to set themselves apart from their competitors or “communicate core values.” I would agree and add that a tagline, if … Continue reading
Groupon for Lawyers?
For those who don’t know Groupon is a service that alerts members on their phone about special deals they must purchase before using. An attorney used Groupon to offer a will and durable power of attorney for $99 rather than … Continue reading
Beware How You Build Law Firm Brand Awareness
I just came across this announcement by the law firm of Lowenthal & Abrams that it is running a public awareness Facebook campaign about the dangers of drinking and driving. Cringeworthy Maybe its just me but there are a couple … Continue reading
More Traffic Is NOT a Panacea
Many companies that provide websites for lawyers don’t understand the business of law and therefore propagate bad advice. For example, this post on Larry Bodine’s popular Law Marketing Blog from Ryan Nelson who works at Legal Web Experts. His first … Continue reading
CA Rules on Advertising etc. Will Finally Get Approved
On the “draft” version of the rules of professional responsibility it clearly states that they were adopted in June and then in September of 2010. Now it seems that some of the rules are coming before the Supreme Court of … Continue reading
Google Adwords – Worth Exploring for Attorneys
This post from the always excellent Lawyerist, discusses the pros and cons of Google Adwords for lawyers. He asks the question, is Adwords right for your practice? This is an excellent question and I’d like to add to what he … Continue reading
ABA’s Proposal on Attorney Technology & Client Development
Happy 4th all! I’ll have more to say about this very important report next week. Here is the link.
Court: No Right to Privacy Over Lawyers’ Names as Keywords
Law firm “A” purchases lawyer names featured in Law Firm firm “B’s” name as keywords but the sponsored ad sends those that click on it to Law Firm “A.” The court said, “tough luck.” Here are the facts: In a … Continue reading
Posted in Attorney Advertising, legal marketing
Tagged attorney advertising, legal ethics, Linkedin
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