This post which focuses purely on how to be popular is pretty funny and also largely true. It also brings blogging back to basics. And the basics start with the question, “why blog?”
Before I started this blog, I set up a blog that had less focus. It was a playpen for me to learn how to blog which was mostly about generating content. I tried a bunch of different types of content and formats. The most popular? When I wrote about efforts to crackdown on Craigslist for being a sex ads forum. Those posts were one hundred times more popular than anything else I wrote about. And trust me, they weren’t popular because of my insights.
Blog to Create Valuable Content
I decided to surrender the popularity game to Justin Bieber and focus on writing content that helps lawyers navigate the choppy waters of social media and marketing. Now I focus on creating content that I can use for newsletters, infomercials and presentations. I’ve created a brand that sets me apart from other people who develop websites for professionals.
Learn and Share
The days when experts lived in ivory towers protected by their credentials, their obscure writings and self-mythology are long gone. We live in a collaborative age where we learn as go and we share what we learn. Blogging is the perfect vehicle for this process. I am constantly on the look-out for topics of interest. I read these new developments and then I share my thoughts with my audience. I’ve only become an “expert” by engaging in this process. As far as I know there is no doctorate in lawyers and social media marketing – yet.