Here is a good post for attorneys looking to Google to increase their visibility. Here are a few other things to consider:
- Google Places: while no Facebook, Google is heavily invested in making it a “go-to” destination so having a profile will assist you more than not having one.
- Google Changes: All the time. Things that were true six months ago aren’t true today. This is why you need to develop a plan that is based on fundamentals like consistently sharing content and monitoring new developments in social media.
- Google Alerts: setup a search on your name and your business name so that you can easily monitored most of the web and what is being said about you.