I’m a reluctant social networker. As a man of a certain age (over 50), I don’t gravitate towards adopting new social media tools easily. That is why “Lawyers Get Social” is good for me. It forces me to investigate new platforms. So today I signed up for Instagram to review it so, perhaps, you won’t need to.
Not Important for Most Attorneys
If you are a solo practitioner or work for a small firm and practice most types of law, you don’t need to think about Instagram for business. However, if you are an early adopter, then be my guest. Examples of attorneys who should consider it:
- If you are young and want young clients – If you are under 30 and work with a young demographic, you should have an account and consider using Instagram – particularly in conjunction with Facebook and/or Twitter
- If you are an IP attorney who works with new technology: its important that you know how these popular platforms work
- If you are an attorney that attends or speaks at events for your business, Instagram is a great tool to share what you are doing and increases your connections
Ethics Issues?
I don’t think Instagram is a huge issue in terms of advertising unless you blatantly use it for that and post inaccurate or misleading information about your practice – this applies to any and all social media platforms.
Where it is more of an issue is if your photos or images are or could be of a confidential nature. For example, sharing a snapshot of a client’s workspace where proprietary technology is deployed.
And here is my Instagram profile – no photos yet!
