I say this for several reasons.
- Because it takes months and even years for you to become acknowledged for your expertise in what you are blogging about
- It requires a commitment to posting content on a consistent and regular basis
- You might not see the business results from your effort for quite awhile but those benefits will come – with patience
So What is the Next Step?
Look at some blogs that you like and figure what you like about them. Look at the tone, the length of posts, the use of white space and headlines. How often do they add new posts? In other words, get yourself excited about the prospect of engaging in a conversation about a topic about which you are passionate.