Here is a link to an explanation and video of how to use Google’s webmaster tools to highlight your events with their structured data tool that will promote your events from within Google search results. This will allow people to find out key information about an upcoming workshop or seminar right from a search result page without having to actually go to your website to find out this information. Here are the three basics you will to do this:
- Event pages: Make sure you have a page on your website dedicated to events
- Google Webmaster Tools Installed for your Website
- Ability to highlight the key terms on the website to create special tags that Google recognizes
