Larry Bodine posted this item with a headline that reads, “More consumers visit Lawyer.com than Findlaw or Avvo to find an attorney.” The problem is that he then goes to cite the study and says lawyers.com is the top cited legal directory according to a recent study.
Surveys and Web Traffic Aren’t the Same
The problem is that a survey only gives people’s impressions while actual traffic statistics provides actual numbers and is more authoritative. He also adds the kicker, “to find an attorney.” All these websites have multiple types of resources including legal information and other important resources so maybe the survey is more accurate. However, just to further muddy the water, “lawyers.com” is a great url for finding a lawyer much better than “Findlaw” or “Avvo” and it could be that when consumers are asked if they use “lawyers.com” for finding lawyers they say yes because it sounds like the one they should use. The other thing I have noticed lately is lots of pop-up advertisements for lawyers.com all over the web.
What This Means
If you are serious about getting more leads from the Internet, I wouldn’t rely on a single directory. Pick several and track the number and quality of referrals you are getting from them. They will also boost your search result rankings too so keep that in mind.